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This planner supports the exact process taught in Dominic Ridley-Moy’s Behaviour Change Masterclass
For communications, service delivery, and policy professionals
This planner is your shortcut to clarity, strategy, and real-world results.
From pinpointing behaviours to target, to choosing the right channels and measuring impact — all while helping you to save money over traditional forms of communications.
- Rooted in behavioural science
- Optimised for the public sector
- Encourages you to use behavioural frameworks.
What You’ll Get:
A practical, step-by-step, fill-in-the-blanks planner that helps you:
Set clear, measurable campaign objectives
Understand your audiences and the behaviours you need to shift
Align the right messengers, partners, and strategy
Design and evaluate campaigns that actually deliver impact
Save money over traditional forms of communications
Perfect for:
Public sector communication professionals working across environmental, social, health issues and more
Operational and policy planning teams aiming to influence public attitudes and behaviours
In-house teams delivering behaviour change initiatives
Anyone who wants to save time and budget while planning campaigns
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